First Steps any Pinterest User Should Take For Business

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First Steps any Pinterest User Should Take For Business

No matter your blog niche or business, there are important steps any new Pinterest user needs to complete in order to have a solid pinning foundation. These steps are easy to complete and focus on a lot of "back end" stuff that makes the platform more user friendly for you. Here are the first steps for any Pinterest user:


Step 1: Convert to a Business Account

Even if you are not selling a product or service, it's a good idea to convert to a business account. Doing so will get you access to important tools that standard accounts don't have such as Pinterest Analytics and Rich Pins. It's free to convert to a business account and there aren't any drawbacks to converting.

To convert to a business account, visit https://business.pinterest.com/en ,the Pinterest for Business page, and click on "Convert". Follow the instructions and fill out the information it asks for. Submit, and you're done! You will now have access to Analytics (although it will take a little time before they show you anything useful) and the ability to set up for Rich Pins (which we'll get into later in this post).

Step 2: Confirm your Website

This step is important because it's what makes analytics actually work. Pinterest can't tell us anything about our website unless we verify ownership of it. Unfortunately, this step can be a little tricky for some less tech-savvy users depending on what content management system you are using (WordPress, Squarespace, etc).

 

To verify ownership of your website, view your profile then select to edit your profile information. If you scroll down, there is a place to input your website URL with a button next to it to 'Confirm Your Website' Input your website URL and click on the button to submit the information and Pinterest will provide you with instructions for placing a string of code (otherwise called the meta tag into the header of your website.

Pinterest offers instructions for popular web hosts (like Siteground, Squarespace, WordPress, etc). You can view those here  https://help.pinterest.com/en/articles/claim-your-website ..

 

Step 3: Set up Rich Pins

Rich pins provide more information about a pin and what we can expect to find by clicking on it. There are 4 types of Rich Pins:

  • App
  • Product
  • Recipe>
  • Article

 

Each type of Rich Pin displays information different. For example, a product will display a price tag while a recipe would showcase ingredients and cooking instructions.

A reminder: you can get your free two weeks of graphics and social media marketing instruction by requesting a Sample Kit from our webiste SmartSocialKits.com/Kits

Pinterest provides heir official instructions for how to set up Rich Pins here https://developers.pinterest.com/docs/rich-pins/overview and the instructions involve placing a snippet of code much like that of what we did in Step 2 for website confirmation.

WordPress users may find it easier to use the YoastSEO plugin< while Squarespace users can check out the easy instructions at https://support.squarespace.com/hc/en-us/articles/115003955447-Enabling-Rich-Pins-for-your-site to learn how to enable Rich Pins.

The final step in setting up for Rich Pins is to use the Rich Pin Validator. All you need to do is insert a link to any non-homepage page (such as a blog post) and click on the 'Validate' button. It will give you a popup asking you to Apply. Click 'Apply' and you're all set.

Expert tip: Some users may find that it takes time for Rich Pins to come into effect, and some may find it helpful to reapply if they notice it's been more than a few days without any change.

Step 4: Fill Out the Bio

Your bio area of your profile tells us who you are, who your audience is, and what you can do for them. There are 4 areas of the bio that need to be worked on:

You should upload a clear, professional headshot-style image that doesn't have any distracting backgrounds so that other users can see your face. Your image should be on brand for your business.

 

Pinners connect better to accounts that use an image of a face rather than a logo, but if your account represents a business with more than a couple of employees, a logo is an acceptable graphic to use here.

Believe it or not, your profile should include much more than just your name or business name. You should add key words that are relevant to you and your niche. Here are some examples of ways you can do this:

[Your Name] | [Your Business] [Key Words]

[Your Name] | [Your Business]

[Your Business] | [Key Words]

Try to choose a user name that is the same or similar to the handle you use elsewhere. It's important to make yourself easy to find by using the same name on every marketing platform if at all possible. If your handle is already being used, try adding an underscore between the words or opting to use your name instead.


Ts is the place where you will tell people who you are, what you do, and what you can help with... all in 200 characters or less. It should be on brand, in your authentic voice, and reflect your personality. You should include a call to action with a short link to some sort of freebie or your favorite blog post.

Yes, that means there's a real art form to writing a good biography and fitting a lot into such a small space.

Completing these steps will assure that you have set up your Pinterest account for success and will make a big difference in usability for you long term.

A reminder: you can get your free two weeks of graphics and social media marketing instruction by requesting a Sample Kit from our webiste SmartSocialKits.com/Kits