5 Reasons why you should use Pinterest for Business

 

5 Reasons why you should use Pinterest for Business

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You might have heard all about how Pinterest is the place to be for getting traffic to your website, growing an email list, or making sales. But, has anyone told you "why"? Fact is, Pinterest is a strong marketing tool that almost any business structure can take advantage of and make work for them. It's the perfect platform for a business - even if you are just getting started. Here's are 5 reasons why Pinterest is the platform you need to be using…

With all of the worries about other platforms like Facebook which are commonly referred to as "pay to play", there's no limitation on your organic reach. Your ability to reach your audience is not defined by how much money you are willing to spend. All it takes is learning the strategies behind using Pinterest. Just think... you could be reaching thousands of people in your target audience without spending a dime!

There are over 200 million users on Pinterest. Yes, you read that correctly - and that's up 25 million from last year! About 80% of Pinterest users identify as women between the ages of 25 and 45.

The best part is that most people on Pinterest are what are called "warm buyers", meaning that they are on the platform searching for and ready to buy information, products, and services to solve their problem. According to Pinterest, 93% of users pin with the plan for making a purchase.

Did you know that Pinterest isn't actually a social network? - It's really a visual search engine. It's very different than trying to reach someone on Facebook or Twitter where the information is only immediately available in someone's timeline/feed for a brief amount of time. Instead, users utilize Pinterest a lot like they would use Google or Bing - typing in keywords to search for what they are looking for.

People go to Pinterest to look at what other people like, to find inspiration (usually with intent to make a purchase), to help them solve some sort of problem, and to share the things that they find that they liked. They might search for things like...

According to Pinterest, there have been over 2 billion searches made on their platform. Imagine how many of those could be yours!

You may have heard that phrasing thrown around a bit and may not know what it means. Guess what? - it's not just some gimmick phrasing. What it means is that unlike other platforms like Twitter where the average lifespan of a tweet is 18 minutes, Pinterest gives you the opportunity to constantly grow. Your pinned images are always being searched for, discovered, re-pinned, and clicked on. There's really no limit to the growth you can see for your website.

What we love most about Pinterest is that while it's easy to get your content discovered quickly, it also doesn't just disappear. Over time, your pins gain traction and they go through periods of being more popular, possibly even viral if you utilize SEO and pinning strategies. That's what makes Pinterest such an excellent place for your evergreen blog post - information that stands the test of time. Older blog posts in need of traffic will benefit from being on Pinterest.

A reminder: you can get your free two weeks of graphics and social media marketing instruction by requesting a Sample Kit from our website SmartSocialKits.com/Kits

Because Pinterest is a search engine and not a social network, you don't technically need to engage anyone's content beyond re-pinning content in your niche. This makes Pinterest easier to use that other marketing platforms and requires a lot less time since you don't have to work to come up with witty comments to leave on a picture of someone's dog on Instagram or engage in a conversation with someone on Twitter about the season finale of The Bachelor.

It's easy instead to pin in your off time directly from your mobile device (in fact, that's how 85% of pinners use the platform!). I like to check out Pinterest and pin content throughout the day... like when I'm waiting in line at the grocery store checkout, or when I am in the passenger seat of the car. It only takes up a few minutes of your time in small pockets throughout your day to make a big difference.


Pinterest is a versatile and simple to use platform that anyone can use to boost traffic to their website. It's worth the very little time and effort required to get started with using it. Just a little knowledge can go a long, long way. If you are a blogger or a creative business owner, Pinterest is a traffic source that you can't afford to miss out on.

A reminder: you can get your free two weeks of graphics and social media marketing instruction by requesting a Sample Kit from our webiste SmartSocialKits.com/Kits