Top 5 Tips for Naming Pinterest Boards for Business

Top 5 Tips for Naming Pinterest Boards for Business

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Did you know that your Pinterest board names actually matter? it's true! - They aren't just names by which you help yourself remember what board is for what topic. Pinterest actually uses your board names to bring traffic to your profile and it's important that you are naming them in a way that benefits you.

In this post we are going to give you 5 tips for naming your Pinterest boards.

 Figure out your Keywords

Pinterest is a search engine and Search Engine Optimization (SEO) matters a lot... yeah, that's right - your keywords really do matter and it's important that you figure out what yours are. What would you type into the search bar if you were looking for your content? That's the kind of mentality you need in order to discover what your keywords should be.

If you regularly blog about frugal living, you might also talk about topics like how to save money, getting out of debt, how to save money at the grocery store, or how to create a budget. In that case, you would use those to create board names because those are keywords people would search for.

Your board names should look like this:

  • Money Saving Tips

  • Frugal Living

  • Grocery Saving Tips

  • Budget Tips

  • etc in this vein or theme- saving and managing money

2. Don't be creative

It may be tempting, but you shouldn't get too creative with your Pinterest board names. Instead, you should stick to the keyword or keyword phrase that best describes what sort of pins someone should expect to find.

Here are some examples of what NOT to name your boards:

  • Kiss Kiss

  • My Style

  • Feed Me!

  • Stuff

See how these are hard for a search engine to connect to? The problem with board names like these is that they aren't exactly searchable. Yes, someone could search for those terms, but it's unlikely and they won't perform well. Instead of "Feed Me!", you might try "Easy Recipes" or "Lunch Ideas". Those are keywords someone would search with and they will rank much better.

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3. Stay on Topic

Fun little tip that most people don't know: Pinterest decides what keywords work for your pins and the first board your content is pinned to has a lot to do with that.

Think about this... the algorithm doesn't show you 100 of the same pin when you input a keyword search - even tho there may be 100 or more copies of the same pin on Pinterest. Most people don't change their pin descriptions when they repin, so all of the pins usually have the same description and are all otherwise search engine optimized the same way.

So why isn't it showing you 100 copies of the same pin!?

Pinterest assigns specific keywords to a pin and it all starts with the first board it's ever pinned to. The algorithm over time figures out what pins should be shown based on everything that ever happens with that pin... things like:

  1. The boards it's pinned to

  2. Who re-pins the content

  3. What kind of content you regularly pin

  4. What other pinners are interested in

If you have a pin about "Makeup Tips" but you pin it to a board called "Stuff", Pinterest is going to get confused.

By giving Pinterest more specific information, we can teach it what keywords should be associated with your pins from the start.

4. Create Multple Boards Per Topic

Let's say your blog posts are about Beauty and Skincare. You might have a board called "Skincare". But did you know that you should have multiple boards per topic?

The idea is that a pin might fit in several different boards and slight variations of board keywords will teach Pinterest more about the pin and increase its exposure. Here are some examples of other board names you might have:

  • Skincare Products

  • Skincare Routine

  • Skincare Tips

  • Natural Skincare

  • Skincare for Oily Skin

Now you have 5 different boards that your 1 blog post might fit onto. This starts a great foundation for your pin because Pinterest will associate your pin with all of those different keyword phrases that someone might search for.

5. Use Keyword Variations

Once you have named all of your boards using short keywords or keyword phrases, you can expand on them by including them in your board description. This helps relate all of the keywords to your main topic. Here's an example:

Skincare Tips for women with oily skin. Including a natural skincare routine, skincare products for oily skin, the best DIY skincare hacks [plus whatever other relevant keywords you come up with].

This will optimize your board and the content for that board topic! Go professional on Pinterest, become a social media marketing expert!

A reminder: you can get your free two weeks of graphics and social media marketing instruction by requesting a Sample Kit from our webiste